Business model design workshop

Alex Osterwalder

Understanding conservative businesses
Getting into their shoes, behind their eyes

Do good while doing well

Higher chance of success where the owners are – people who will be impacted by the business? People who will be involved in the business

Grameen phone

Wise – connect wealthy individuals with social entrepreneurs

Big green challenge – companies as case studies?

“if you want to go fast, you go alone. If you want to go far, you go together”

international capital markets

Blue Orchard – connecting the world of international capital markets with microfinance institutions like grameen

Myc4 – bridging gap between individual investors and lendors, and medium sized businesses in Africa

Investors: you’re getting 14%: where is that 14% coming from? Story telling...


methods for strategy analysis and design

few methods out there that help companies look at new ways of doing business

IBM CEO survey showing that business model innovation is top of the agenda – a lot of people are doing it, interested in doing it, don’t always know how

His methodology: reflect systematically on business models

Business Model Template – on his blog

http://business-model-design.blogspot.com

USP – seeing the whole thing on one piece of paper.

‘where is the money going to come from, to sustain this value creation’

in models – the power lies in simplicity, so people don’t get lost. The whole idea of a model is trying to represent reality in a simplified way.

Online football clubs where people can buy parts and shares online

He says, business model design is totally separate from organisational structure

You can have a variety of different organisational structures for the same business model design

Draw the line between the two

Unless the org structure is part of the design, eg, part of the relationship with the consumer or the partner etc

He knows of little work on that

Zameen aims to bring ownership further up the value chain

Eg, Cotton farmers owning factories, or mills

Trad model: buy from one source, sell it to another, make a margin on that

So big questions about the margin

Clear imperative to maximise the margin while you can – you will not always be able to. Make hay while sun shines

How much does ownership affect operations?

Skype – sim to telecoms – comms offer – has a completely different biz model to telco